10, 30, 40,

default, percentage, percentage,

1, 3, 5,

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The 12-Hour Shirt

The 12-Hour Shirt

The 12-Hour Shirt

The 12-Hour Shirt

The 12-Hour Shirt

The 12-Hour Shirt

The 12-Hour Shirt

The 12-Hour Shirt

The 12-Hour Shirt

The 12-Hour Shirt

The 12-Hour Shirt

The 12-Hour Shirt

The 12-Hour Shirt

The 12-Hour Shirt

The 12-Hour Shirt

The 12-Hour Shirt

The 12-Hour Shirt

The 12-Hour Shirt

The 12-Hour Shirt

The 12-Hour Shirt

The 12-Hour Shirt

The 12-Hour Shirt

The 12-Hour Shirt

The 12-Hour Shirt

The 12-Hour Shirt

The 12-Hour Shirt

The 12-Hour Shirt

The 12-Hour Shirt

The 12-Hour Shirt

The 12-Hour Shirt

The 12-Hour Shirt

The 12-Hour Shirt

The 12-Hour Shirt

The 12-Hour Shirt

The 12-Hour Shirt

The 12-Hour Shirt

The 12-Hour Shirt

The 12-Hour Shirt

The 12-Hour Shirt

The 12-Hour Shirt

The 12-Hour Shirt

Regular price £31.98 Sale price£19.99

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SIZE CHART

Image with text

Your Current Shirt Quits Before You Do

It starts crisp at 9am. By noon, the wrinkles show. By 3, you're tugging at the collar, adjusting the tuck, hoping nobody notices the sweat patches.

You're still working. Your shirt gave up hours ago.

This one doesn't. Same sharp look at 9pm as it had at 9am. No iron. No stress. No thinking about it.

Just the quiet confidence of knowing you look like you have your life together—even when your day is falling apart.

Your Current Shirt Is Working Against You

Wrinkled by noon. Sweat patches by 3. There's a reason 47,000 men made the switch.

How do I know what size to order?

We designed the fit to be true to size—no vanity sizing, no guesswork.

Order your normal dress shirt size. If you're between sizes, size up for a more relaxed fit.
Still unsure? Our Fit Guarantee means you can exchange for free if it's not perfect.

Is the fabric actually wrinkle-resistant?

Yes. Not "wrinkle-resistant if you hang it within 3 seconds of the dryer." Actually wrinkle-resistant.

Throw it in the wash, hang it to dry, wear it. No iron, no steamer, no stress. That's the whole point.

What if it doesn't fit or I don't like it?

Send it back within 30 days for a full refund. No questions, no hoops, no restocking fees.

We're not interested in keeping your money if you're not happy.

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The 12-Hour Shirt

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